Lilac Chocolate Shop
Scope
Architecture & Interior Design & Branding
Year
2021
Type
Commercial
Size
400 m²
Status
Completed
Location
Amman, Jordan
Lilac Chocolate and Dates is conceived as more than a retail destination; it is an immersive experience that blends the elegance of a boutique with the comfort of a café. The project presented the challenge of accommodating multiple functions within a single, cohesive space. It operates both as a retail environment that showcases the brand’s chocolate and date collections, and as a welcoming café where visitors can pause, taste, and connect with the products in a more intimate way.
This heterogeneity of program called for an aesthetic of quiet neutrality—an atmosphere that allows the richness of the products to take center stage. The interior was designed as a free-flowing plan, composed of floating islands that gently guide movement and discovery. These elements break away from the traditional, frontal display of retail environments, encouraging a more exploratory and sensorial experience.
Soft hues, delicate textures, and carefully curated materials echo the subtle elegance of the brand, while maintaining a calm and refined backdrop. The space unfolds gradually, inviting visitors to wander, browse, and settle into moments of indulgence. Each island becomes a small stage where chocolates and dates are presented like precious objects, enhancing their artisanal character.
Together, the interior and branding form a unified narrative—one that reflects warmth, delicacy, and understated luxury. Lilac becomes not only a place to purchase sweets, but a gentle, memorable environment where the act of choosing, tasting, and sharing is elevated into an experience.
Lilac Chocolate and Dates is conceived as more than a retail destination; it is an immersive experience that blends the elegance of a boutique with the comfort of a café. The project presented the challenge of accommodating multiple functions within a single, cohesive space. It operates both as a retail environment that showcases the brand’s chocolate and date collections, and as a welcoming café where visitors can pause, taste, and connect with the products in a more intimate way.
This heterogeneity of program called for an aesthetic of quiet neutrality—an atmosphere that allows the richness of the products to take center stage. The interior was designed as a free-flowing plan, composed of floating islands that gently guide movement and discovery. These elements break away from the traditional, frontal display of retail environments, encouraging a more exploratory and sensorial experience.
Soft hues, delicate textures, and carefully curated materials echo the subtle elegance of the brand, while maintaining a calm and refined backdrop. The space unfolds gradually, inviting visitors to wander, browse, and settle into moments of indulgence. Each island becomes a small stage where chocolates and dates are presented like precious objects, enhancing their artisanal character.
Together, the interior and branding form a unified narrative—one that reflects warmth, delicacy, and understated luxury. Lilac becomes not only a place to purchase sweets, but a gentle, memorable environment where the act of choosing, tasting, and sharing is elevated into an experience.
(Other works)
