CALAMANTINA BEAUTY SALON
Scope
Architecture & Interior Architecture
Year
2026
Type
Commercial
Size
48 m2
Status
Completed
Location
Amman , Jordan
As the fifth branch of the growing Calamantina franchise, the Shafa Badran location represents the continued evolution of a brand created to redefine the beauty salon experience for professional women across the MENA region. As the sister brand of Yousef Afandi, Calamantina offers a contemporary, comfortable, and welcoming destination where beauty, wellness, and self-care come together within a thoughtfully curated environment.
Our scope extended beyond architecture and interior design to include the development and application of the branch’s branding, ensuring a seamless integration between the brand identity and the physical space. The interior reflects Calamantina’s signature visual language through a carefully selected palette, materials, and finishes inspired by the brand’s colors, creating a cohesive and recognizable customer experience.
Despite its compact 48-square-meter footprint, the space was designed to maximize functionality while maintaining a sense of openness, comfort, and elegance. Natural light, warm textures, and refined detailing contribute to an inviting atmosphere that enhances both the customer journey and the operational efficiency of the salon.
The project demonstrates how strong branding and thoughtful design can work together to create a memorable retail experience. Every element, from spatial planning to material selection, was carefully considered to embody Calamantina’s mission of helping women feel beautiful, confident, refreshed, and cared for from the inside out.
The result is a sophisticated neighborhood salon that strengthens the franchise identity while delivering a consistent, high-quality experience aligned with the values and vision of the Calamantina brand.
As the fifth branch of the growing Calamantina franchise, the Shafa Badran location represents the continued evolution of a brand created to redefine the beauty salon experience for professional women across the MENA region. As the sister brand of Yousef Afandi, Calamantina offers a contemporary, comfortable, and welcoming destination where beauty, wellness, and self-care come together within a thoughtfully curated environment.
Our scope extended beyond architecture and interior design to include the development and application of the branch’s branding, ensuring a seamless integration between the brand identity and the physical space. The interior reflects Calamantina’s signature visual language through a carefully selected palette, materials, and finishes inspired by the brand’s colors, creating a cohesive and recognizable customer experience.
Despite its compact 48-square-meter footprint, the space was designed to maximize functionality while maintaining a sense of openness, comfort, and elegance. Natural light, warm textures, and refined detailing contribute to an inviting atmosphere that enhances both the customer journey and the operational efficiency of the salon.
The project demonstrates how strong branding and thoughtful design can work together to create a memorable retail experience. Every element, from spatial planning to material selection, was carefully considered to embody Calamantina’s mission of helping women feel beautiful, confident, refreshed, and cared for from the inside out.
The result is a sophisticated neighborhood salon that strengthens the franchise identity while delivering a consistent, high-quality experience aligned with the values and vision of the Calamantina brand.
(Other works)
